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China Southern Airline

One of China's "Big Three" airlines.

Released Jan 29, 2018

About Our Client

China Southern Airlines Co., Ltd., a proud member of SkyTeam, is directly affiliated with China Southern Air Holding Company Ltd., specializing in air transportation services. With headquarters based in Guangzhou, China Southern Airlines’ company logo can be seen around the globe with a brilliant red kapok delicately adoring a blue vertical tail fin.

China Southern Airlines operates the largest fleet, most developed route network and largest passenger capacity of any airline in The People's Republic of China.

Currently, China Southern Airlines operates more than 750 passengers and cargo transport aircraft, including Boeing 787,777,747& 737 and Airbus A380, A330, A321, A320, A319. The airline fleet is ranked the first in Asia and the third in the world (Data source: IATA, in terms of fleet size).

The Challenge

China Southern Airlines is a large Chinese Airline company. We have the honor to cooperate with it and provide it with the design of the official website of Australia and Singapore, website banner, marketing promotion design, print media advertising, WebGL, email marketing, itinerary design, and campaign landing page design, etc.

China Southern Airlines is one of the Chinese large enterprises, it already has a mature design style. Therefore, when we were doing the design,  we need not only consider to match the overall design of the China Southern Airline's style but also highlight the Australian and New Zealand unique humanistic characteristics.



  • Website Design 
  • Marketing Resource Design
  • Print Media Advertising Design
  • Campaign Landing Page Design

The Results

After our brainstorm, we accurately locate the unique design style of the Australian & New Zealand website. While maintaining the same design concept as China Southern Airlines, we gave full play to our design inspiration and highlight local characteristics.

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